For ECIB, I was at the helm of all creative projects, steering the company's branding initiatives, including developing the logo, website, and branding guidelines. My role extended beyond creative direction; I collaborated closely with the executive team, presenting a compelling case for the need for a standalone website, which I successfully achieved within a tight budget. My leadership involved coordinating with cross-functional teams—spanning IT, design, marketing, and business stakeholders—to ensure seamless integration and alignment of the website with ECIB's strategic objectives.

This collaborative effort enhanced the company's online presence and reinforced its brand identity, showcasing my ability to drive significant projects to fruition through strategic insight and cross-departmental synergy.